Going global is exciting, but reaching customers in new markets takes more than just translating your website. To grow successfully beyond borders, you need to speak the language of your audience and be visible in the places they search. That’s exactly what international SEO is about.
At Digital Shaping, we help businesses like yours get discovered in new countries, rank higher in local search engines, and deliver the right content to the right users, wherever they are. Whether you’re starting fresh or optimizing an existing international site, our international SEO services are designed to help you grow with clarity and confidence.
What Makes International SEO Different?
Unlike traditional SEO, international SEO focuses on optimizing your site to serve users in different countries and languages. It’s not just about translation. It’s about understanding local search habits, search engine preferences, and cultural context.
For example, what works in the US may not work in Germany or Japan. The keywords change, the way people phrase searches changes, and even search engines themselves can vary. An effective international SEO strategy accounts for all of that.
Here’s what it includes:
- Language targeting and localization
- Country-specific keyword research
- Hreflang implementation
- Geo-targeting and domain strategy
- Culturally relevant content creation
- Local backlink building
Done well, it positions your brand in front of the right audience in each market, boosting trust, traffic, and conversions.
Work With an International SEO Consultant Who Understands Global Growth
Managing an international strategy takes time, technical expertise, and market insight. That’s where we come in.
As your international SEO consultant, we take care of everything from technical site setup to localized content and ongoing performance monitoring. Our goal is simple: help your business grow in the markets that matter most to you.
Here’s how we support you:
- Market & Technical Assessment
We review your current site and evaluate your readiness for international expansion. That includes technical structure, URL strategy, hreflang implementation, and mobile experience. - Country and Language Targeting Strategy
We help you choose the right approach—subdomains, subdirectories, or country-code domains—based on your goals and the markets you’re targeting. - Keyword Research by Region
We don’t just translate keywords. We research how people in your target countries actually search, including local terms, phrasing, and intent. - Localized Content Support
From product descriptions to blog posts and landing pages, we help you craft content that speaks directly to your international customers. - Performance Tracking and Optimization
We track rankings, traffic, and engagement across all regions, then fine-tune your strategy for better results over time.
Why Businesses Trust Our International SEO Services
We’ve helped retailers, SaaS companies, and B2B service providers successfully enter new markets and grow existing ones. One US-based ecommerce brand expanded into Germany and France and saw a 40% increase in organic traffic within six months. Another client in the software space gained visibility in Latin America with a targeted Spanish-language SEO strategy and saw lead generation jump by 70%.
Every project is different, which is why we don’t offer cookie-cutter solutions. We customize every strategy based on your audience, industry, and long-term goals.
Frequently Asked Questions
What’s the difference between international SEO and multilingual SEO?
Multilingual SEO is part of international SEO. It focuses on targeting users in different languages, while international SEO also includes country targeting, search engine preferences, and local behaviors.
Do I need a separate website for each country?
Not always. Some businesses benefit from country-specific domains, but others do well with a subfolder or subdomain structure. It depends on your technical setup and marketing strategy.
How long does it take to see results with international SEO?
SEO is a long-term strategy. Most clients start to see meaningful improvements in 3 to 6 months. The timeline depends on the competitiveness of your industry and the markets you’re targeting.
Get Started With a Global SEO Strategy That Works
International SEO isn’t something you want to leave to guesswork. If your goal is to expand globally, you need a partner who understands the technical side, the cultural side, and the strategy behind both.
We work closely with you to build an SEO foundation that makes sense for your business, one that connects with real people in the places you want to grow.
Let’s take your business beyond borders.
Talk to an international SEO consultant at Digital Shaping and find out how we can help you grow globally with confidence.